HAVN

Brand design developement for a imaginary hotel brand

task

Develop a comprehensive brand identity for an imaginary interstellar hotel chain. The project required establishing a strong strategic foundation and translating this into a distinctive visual direction. The goal was to create a cohesive and future-oriented brand concept that could be applied consistently across all relevant user touchpoints—both digital and physical—despite the absence of existing real-world references for this type of hospitality brand.

solution

A complete brand compass was developed to define the strategic foundation of the interstellar hotel chain, covering purpose, values, personality, and positioning. Building on this framework, a cohesive visual identity system was created, including logo design, color palette, typography and imagery guidelines. Additionally, communication principles and tone-of-voice elements were established to ensure a unified brand expression. To make the brand tangible, these components were applied across key user touchpoints—such as digital interfaces, signage concepts, environmental graphics, and marketing materials—resulting in a consistent and immersive brand experience suitable for a futuristic and luxury hospitality context.

.year

2024

.year

2024

.year

2024

.year

2024

.timeframe

60 days

.timeframe

60 days

.timeframe

60 days

.timeframe

60 days

.category

Branding and Identity

.category

Branding and Identity

.category

Branding and Identity

.category

Branding and Identity

.tools

Figma, Photoshop, Illustrator

.tools

Figma, Photoshop, Illustrator

.tools

Figma, Photoshop, Illustrator

.tools

Figma, Photoshop, Illustrator

.team setup

Team of three - responsible for concept, webdesign and PM

.team setup

Team of three - responsible for concept, webdesign and PM

.team setup

Team of three - responsible for concept, webdesign and PM

.team setup

Team of three - responsible for concept, webdesign and PM

In a future where interstellar travel is part of everyday life, Havn was imagined as a sanctuary among the stars — a place shaped by wonder, elegance, and comfort. Created as more than a hotel brand, Havn serves as a cosmic refuge for travelers drifting between worlds.
Here, hospitality transcends gravity and distance, offering moments of calm and connection in the vastness of space. Havn invites guests to rediscover a sense of belonging — a serene haven to call home, even light-years away.

Havn was crafted following the core principles of brand design, with every element chosen to embody the hotel's defining values of wonder, elegance, and comfort. The visual identity embraces a minimalist and modern sense of luxury, allowing the brand to feel both refined and effortlessly sophisticated.

At the heart of the identity lies the Orbit — a signature design element that appears across all touchpoints. Light, fluid, and quietly luxurious, the Orbit symbolizes Havn’s spirit of exploration and serenity. Its consistent placement in relation to surrounding elements creates a sense of calm, familiarity, and immediate recognition, reinforcing the brand’s promise of comfort no matter how far from home the traveler may be.

The color system draws inspiration from the planets on which Havn operates. Each hotel is associated with its own subtle planetary color, used sparingly to signal location without overwhelming the minimalist aesthetic. This approach ensures that every touchpoint speaks clearly and intuitively: even without words, guests instantly understand which Havn destination they are encountering.

Through these carefully crafted details, the brand captures the essence of interstellar luxury — grounded in clarity, elevated by imagination.